Matt Williams

Founder, FROPRO Snack Bar

Meet Matthew Williams, a man whose journey from the depths of a double life to the pinnacle of entrepreneurship and community empowerment is nothing short of inspiring.

In 2010, Matthew made a pivotal decision that would forever alter the course of his life. After years of living a double life as a teacher by day and a bartender by night, he courageously embarked on the path to sobriety. This transformative journey began when he was arrested for Driving Under the Influence, a moment that served as a wake-up call, propelling him into a world where he felt adrift and disconnected.

With unwavering determination and the steadfast support of his loved ones, particularly his wife Chelsea, Matthew took decisive action. He checked himself into rehab and dedicated himself wholeheartedly to the process of healing and self-discovery. It was during this time that the seeds of FROPRO were planted. A vision born from the desire to create a community of individuals committed to personal growth and mutual support.

FROPRO, a local protein bar company, quickly emerged as a testament to Matthew’s resilience and commitment to living a healthier, more fulfilling life. Founded on the simple yet powerful belief in the strength of community, FROPRO became a beacon of hope and inspiration for those on their own journey to wellness. Handcrafted with care and crafted with wholesome ingredients, FROPRO snack bars became a beloved staple for health-conscious individuals nationwide.

While Chelsea currently spearheads the operations of FROPRO, Matthew has found purpose in giving back to the community that helped him reclaim his life. Drawing upon his own experiences, he now serves as a mentor and coach to young men navigating the challenges of sobriety, offering guidance, support, and a beacon of hope for a brighter future.

Matthew’s story is a testament to the transformative power of resilience, love, and community. Through FROPRO and his work as a recovery coach, he continues to inspire others to embrace their own journeys of self-discovery and empowerment, proving that no obstacle is insurmountable with courage, determination, and unwavering support.