Chief Marketing Officer at The Boca Raton
Ms. Kasel is an award-winning luxury marketing leader with more than 20 years of experience across the hospitality, publishing, fashion and beauty industries. As Chief Marketing Officer at The Boca Raton, Kasel is charged with delivering a complete transformation of the brand experience to reposition the resort and club as the #1 luxury resort and club destination in North America. In her previous role heading up Marketing and Digital at Chanel for the U.S., Kasel led strategic communications, events and digital initiatives across the fashion, watch and fine jewelry division and served on the company’s cross-divisional brand, charity, and global task force committees.
Kasel gained her deep knowledge of luxury marketing as VP Marketing at American Express, where she published Departures and launched Centurion magazine to Platinum and Centurion cardmembers. Her career foundation in global hospitality sales and marketing culminated with Global Marketing positions with Preferred Hotels & Resorts Worldwide, and Leading Hotels of the World.
Most recently, Kasel was Managing Director at Traub, a leading global advisory firm, where she developed retail marketing and business strategies. Prior to that, she relaunched Clé de Peau Beauté for Shiseido’s H.Q. brand team in Tokyo as CMO/CXO of Jane Smith Agency.
An MBA Graduate of NYU Stern School of Business and Hotel School graduate of UMASS Amherst, Kasel’s pursuits outside of the office include a career dedicated to student career mentoring – having served as adjunct faculty at NYU and guest lecturer at Columbia University, Parsons/The New School, Cornell University, IMHI/ESSEC and Lynn University.
Now a Boca Raton resident, she relocated last summer from New York, and is looking forward to contributing to the community through her efforts in Boca’s Ballroom Battle benefitting the George Snow Scholarship Fund.